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Trends & Signals

By: Michael Musser

Explore the latest insights, thought leadership, and research from FCAT®

Artificial Intelligence

Building a Digital Person: Design Best Practices

Michael Musser

August 10, 2023

Digital humans or digital people are emerging as a scalable touchpoint for customers across various markets. After creating FCAT’s own digital brand ambassador, the FCAT AIX team is sharing best practices for designing digital people and their behaviors.